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WATCH: Sam Adams announces new 'HeliYUM' ale

Sam Adams is one of America’s favorite beer brands. Despite their big name, they still have a sense of humor.

For April Fool’s Day, they decided to have a little fun with video editing and gullible consumers by releasing a commercial for their “new beer HeliYUM.” The tagline on their YouTube page reads, “While devoting ourselves to the ‘Noble’ pursuit of perfecting the flavor of Noble Hops we’ve been exploring Noble Gasses as well.”


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